Your customers will always have questions and an explainer video is a great way to answer these questions.

Explainer videos are usually short online marketing videos used to explain your company’s product or service

These are great for helping customers understand what your business does and how it will help them, how you operate, what the can expect when they come and visit you, what they can do while they are with you.

Explainer videos will include these points…

Script Best Practices

Keep it short – 45- 90 seconds is ideal. Your key points should be in the first 20 seconds. Don’t keep people waiting. Speak in 2nd person, using words like “You” and “Your.” Use simple language – don’t alienate viewers with technical terms they may not understand. Keep it casual, like your talking to a long lost friend.